Certified B Corporations are a community of committed leaders, driving a global movement toward building a more inclusive, sustainable economy that benefits everyone. This conscious business structure balances purpose and profit and meets some of the highest verified standards of social and environmental performance, transparency, and accountability. The B Corp framework is an empowering tool for methodically and consistently improving our operations and a way to benchmark and challenge our capacity to provide benefit for people and the planet.
We don’t want to brag, but as a Certified B Corporation we get to rub elbows with some pretty incredible brands who’ve also made this commitment—like Patagonia, Ben & Jerry’s and Seventh Generation—and stand with more than 3,800 companies worldwide that seek to fulfill the B Corp mission of using business as a force for good. We work together with other B Corps as much as possible to inspire more good in the world through conscious partnerships that make us beam with pride and purpose (below are some of our current partnerships).
Our goal is ambitious, and worthwhile: to ultimately give back more than we take from the world. In 2015, our company became a Certified B Corporation by meeting rigorous standards of social and environmental performance, accountability, and transparency. These standards measure our day-to-day operations and contextualize how they create a positive impact for our workers, community, and environment. They also give us operation guidelines that restore, revitalize, and regenerate ecosystems and communities, while producing premium quality wines, advancing the health and well-being of workers, and producing sustainable growth for shareholders.
We look to nonprofit B Lab’s B Impact Assessment (BIA) to quantify our overall social and environmental performance. The BIA takes into account the size, industry, and location of each business to make an assessment of overall impact as accurate as possible.
We are committed to practices and policies that keep us aligned to our mission and ethics in all aspects of our business through close governance of how our operations and business model impact our workers, community, environment, and customers.
A diverse and healthy team is our top priority. Through pioneering programs, we support our workers’ health, wellness, and personal and professional development to promote greater quality of life for the people we rely on most.
Mendocino County has been our home for more than 50 years. Whether it’s working alongside nonprofit groups or supporting youth and causes we believe in, contributing to our community and its diversity (including our suppliers) has always been a pillar of our commitments.
Continuous improvement is the key to a truly sustainable tomorrow, so we set goals for environmental performance, track and report our progress, and keep searching for ways to do more good and make better happen.